We are a team of creative (and quite nerdy) friends united by a passion for the magical power of light. As designers, artists, engineers, and coders, we create lighting products that merge art, tech, and design.

| Launched in 2024

Our vision is to push the boundaries of what to expect from art in the home, business, venue, or production, and to make light art as common as having a framed painting or poster on the wall.

Rooted in Scandinavian design, we strive to create timeless art pieces that are affordable, accessible, interactive and that fit any mood, place, and occasion. We believe great art is a necessity that everyone should be able to have and enjoy.

| Team

Alexander Osika

Alexander Osika

Founder & CEO

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An industrial design engineer with expertise in launching startup products, specializing in injectionmolded lighting. Previously worked with designing smart light products that have been manufactured in millions.

Hannes Lövbacka portrait

Hannes Lövbacka

CMO

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A multidisciplinary designer, artist, and leader who has carved his own path in the creative industry and underground art world. Educated at KAOSPILOT, he has spearheaded startups and projects across global cities from Tokyo to Barcelona.

David Högberg portrait

David Högberg

CIO

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A creative coder and systems engineer, David specializes in immersive audio-visual experiences. A graduate from Chalmers University with a focus on AI tools for sound, he blends technology with human expression.

Viktor Pantazis portrait

Viktor Pantazis

COO

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An innovation strategist passionate about creating superior user experiences through comprehensive analysis and practical insights. Holding a BSc in Economics and an MSc in Entrepreneurship, Viktor has extensive operations experience across various sectors.

Alexander Osika

Donnie Mastromonaco

Art director

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With over a decade of design experience and dual education in design and Art Direction, Donnie effortlessly navigates contemporary art, fashion, and self-development. Trend-savvy with unmatched aesthetics, he's also a mindfulness master, keeping us centered.

Alexander Osika

Jana Kunisch

Interaction Designer

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A German biotech engineer specializing in hydroponics, currently studying Entrepeneurship with a focus on interaction design and artistic innovation at Chalmers University.

Simon Lövbacka

Simon Lövbacka

Ethernet mage

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With a passion for learning, Simon holds a BSc in Social Anthropology, pursued a Master's degree in Evidence-Based Science (nearly completed), and later shifted focus to earn a degree in Web Development. Combining soft skills with technical expertise, Simon strives to contribute wherever needed.

Björn Leidzen

Björn Leidzen

CTO

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A seasoned technology leader with extensive experience in manufacturing and automation. He has successfully designed multiple products that have reached the mass market and has previously led diverse teams in the consumer electronics space.

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